Top 5 Music and Podcasts Apps Performance in Italy Q4 2021

In Q4 2021, the top music and podcast apps in Italy exhibited diverse trends in weekly downloads, revenue, and active users. This report, based on Sensor Tower data, provides insights into the performance of YouTube Music, Amazon Music: Songs & Podcasts, TIDAL Music: HiFi Sound, Deezer: Music Player, Podcast, and SoundCloud: Discover New Music.

YouTube Music maintained a robust presence with weekly active users consistently above 2.7M, peaking at around 2.9M by the end of December. Weekly downloads also saw a notable increase, reaching approximately 15.7K in the week of December 20. Revenue fluctuated slightly but remained strong, averaging around $24K-$26K per week.

Amazon Music: Songs & Podcasts demonstrated a steady increase in weekly downloads, peaking at about 43K in the week of December 20. Weekly revenue experienced some variability, with a high of roughly $20.2K at the end of November. Active users also grew, reaching around 711K in the same timeframe.

TIDAL Music: HiFi Sound saw a gradual rise in active users, ending the quarter with around 140K. Downloads were relatively modest but peaked at approximately 3.7K in late November. Revenue showed a slight upward trend, particularly in the last week of December, reaching about $7K.

Deezer: Music Player, Podcast experienced stable active user numbers, consistently around the 400K mark. Weekly downloads were steady, with a slight increase to approximately 3K in late December. Revenue fluctuated, peaking at about $4.5K in the last week of the year.

SoundCloud: Discover New Music maintained a consistent user base, with active users ranging from 523K to 596K throughout the quarter. Weekly downloads saw a peak of around 9K in the final week of December. Revenue remained stable, averaging around $2.5K per week.

These insights, derived from Sensor Tower data, highlight the varied performance of top music and podcast apps in Italy during Q4 2021. For more detailed analysis and additional insights, visit Sensor Tower.